There are many types of optimization that combine to make your business web design effective enough to generate conversions.
Even though conversion rate optimization or CRO is technically a marketing concern, it is one that web design services must pay attention to even from a design aspect.
Great CRO is the result that comes from working with web design companies who understand the critical role that design elements play in driving conversions.
When used effectively, these elements support your other marketing efforts and generate higher numbers of conversions.
Different Audiences Respond to Different Layouts
Great web design first requires careful audience research to determine how a website should look and function.
Every audience requires something different, which is why cookie-cutter template websites are frowned upon. Web design services need to develop multiple layouts that function to support this research and monitor the results gained.
Even though there are many layout ideas known to improve site function, the results may be unexpected.
The proof as to which layout will generate the most conversions is the one that your audience most responds to. By fine-tuning with trial-and-error site testing, web design companies learn more about specific audiences, which is an important factor in CRO.
Colors Create Conversions
Color is a critical design element that can positively or negatively affect web design. Various hues create impact and help relay your message. Yet choosing the right shade is not easy and requires careful consideration.
Layout colors must portray the business message and match the brand. Cool and warm colors each generate different viewer responses.
Action colors, such as those used for Calls-to-Action and hyperlinks, must stand out from the main palette, both in shade and contrast.
It is important that web design services experiment with different site color schemes and action hues to determine what will work best on a specific site.
As with performance testing of different layouts, this will give you valuable insight into how color can motivate your audiences to react and which ones work best for your site.
Great CTAs Are Essential
Effective CTAs that include design, color, placement, and copy are essential to CRO.
To be effective and prompt your audience to take some kind of action, web design companies must find the best ways to highlight this action and provide the right instructions.
Regardless of what this action may be, whether the goal is to get users to sign up for something, enter a contest, or place an order, your CTA must be bold, attention-getting, and easy to understand.
When designing with CRO in mind, buttons may be the main element used to generate conversions; however, the rest of the design must support them.
Other elements in the layout should guide the user and focus the eye toward bright, bold action buttons. The copy must motivate the user to click for some type of reward or an answer to their problem.
Button labels should support the copy message and be large enough for easy reading on the bright button background.
Many times, having web design services just reword some copy to include enticing words like “free” can improve CRO.
To Summarize
If you own a business website, keep in mind there is more to your web design than just making it look nice.
In addition to being visually appealing, design services should work hard to ensure your site is optimized for SEO, content marketing, and CRO.
Skilled web design companies are able to produce an attractive layout that draws audience attention and increases their likelihood to react to prompts to become another conversion!
