In today’s day and age, businesses need more than just an attractive website design to successfully do business.
Development and design trends as well as technology are constantly advancing to provide a better user experience, which is the key to an effective site.
To stay ahead in 2018, companies should be working with skilled website designers who understand current trends and technology, then incorporate them to create an effective and user-friendly website.
Stay competitive with a website developed to include these must-have standard web design elements.
1. Mobile-Ready Website Design or App
In 2018, there is no reason for any business to still have a website design that is not mobile-ready.
With more searches and browsing happening on mobile devices than ever before, a mobile-friendly site developed by a professional website design service is essential.
Depending on the type of site you need, a progressive web application may also be a great idea for an easy-to-use, people-pleasing design.
2. A Great CMS
Blogging is a critical part of an effective online presence today as it can broaden your audience and boost your pagerank.
The best way to publish your web pages and manage a constant stream of content for your users is with a content management system or CMS that makes it easier and less time-consuming to do.
3. Social Media Sharing
Social media is everywhere these days.
Not only should your business publish social media pages to share and engage with followers, your website designers should include social media sharing buttons on all of your website content.
4. Website Security
Data breaches and information theft are on the rise, with threats becoming more advanced every day.
Strong website security is a must for any type of website design that collects and stores user information.
Website design services must implement current and trusted security features in your site design which should include security checks, encryption, and other privacy controls to protect your customers and your business.
5. SEO and Conversion Optimization
Effective web design should be developed so that all content is well optimized, both for SEO and to get more conversions.
On-site optimization is essential to keep your pages at the top of the SERPs to bring in more organic traffic.
Off-site optimization using landing pages, user tools, well-designed forms, and more is important to boost conversions.
6. Analytics Enabled
It’s important to keep track of how well your website is actually working for your business.
There are many analytics tools available that website designers can use to track performance and identify problems that need attention.
Tracking user data and site metrics provide designers with the information needed to identify and correct problems as well as make the changes necessary to improve website performance.
7. Personalization and Artificial Intelligence
Machine learning is becoming an important factor for certain websites as it can help users achieve their goals more easily when using a site.
Combined with data tracking for personalization features, a smart website that learns what the user wants and shows them appropriate products is important for providing a positive user-friendly experience.
Is Your Website Built to Today’s Standards?
Getting great results from any website design in 2018 involves developing a site that is up to today’s functional and technical standards.
Work with knowledgeable website design services who use current techniques and elements in their designs so your site is up to par and better able to serve your customers because of it!
