Your blog is one of the most important parts of your company’s online presence.

As important as it is, experienced web designers know that your blog’s web design is just as critical because the design can affect your ability to attract an audience and make conversions.

So what can you do to boost conversions and make sure your blog has a very functional design?

Consider these "must haves" that web design companies ensure every blog design includes to keep the conversions coming.

1. Understanding The Target Audience

Everything about your blog web design should be based on your target audience and how you best need to reach them.

Since different audiences have different preferences and needs, web designers must first research to learn about the audience to get an understanding of how to provide the features and functionality they need.

2. A Variety of High-Quality Content

It should go without saying by this point that you must offer high-quality, valuable content that your users will find relevant and interesting.

Beyond textual content and images, however, broaden things by including video.

Most web design companies now find that video content is becoming more desirable by users and can help a blog reach more readers.

3. Solutions to Problems

Focus on your audience by including blog content that offers solutions.

Provide answers to questions or problems your audience might have so they come to depend on your blog to find great answers.

Learn the questions being asked and what your audience’s pain points are by doing intensive audience research.

4. Great Optimization

Optimization within your web design is as important as the content.

Onsite optimization makes your content more user-friendly while building SEO to bring in more organic traffic.

Through optimization, web designers can include relevant keywords in important and effective places, keep images and media loading smoothly, and build a site that best achieves your goals.

5. Visual Appeal

Naturally, it’s important for any blog to look appealing to its users.

Follow the current layout and color trends that are popular today, but keep the overall design simple and effective as well.

This first impression of your company is critical for holding onto incoming traffic, making it important to work with experienced web design companies that can help you develop the right look.

6. A Great User Experience

Beyond the optimization, create a great user experience based on what your specific audience expects to find on your blog or website.

Appropriate layout, font types and sizes, and content are key.

An easy-to-use navigation system is a must.

Calls to Action pointing users toward converting must be obvious while fitting in with the overall look of the blog.

Additionally, personalization when possible can help grow and hold your audience.

7. A Social Presence

Nothing works better to keep your audience interested in your blog and your company than posting to social media.

Web design companies recommend keeping accounts on popular and important social platforms, then post to them regularly.

Social media can double your effort and blog traffic through shares and mentions, as well as engagement with your audience.

Final Thoughts

A great blog plays an essential role in building your business’ online presence by generating traffic and expanding your audience.

For it to act as a conversion machine as well, your blog web design must be tailored to your audience in various ways.

Keep these web designer "must-have" elements in mind when designing yours so it performs well and brings you more customers!


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